Opening Summary

We are looking for a creative and confident Instagram Influencer who can promote our brand, products, and services through engaging Instagram content. The ideal candidate should have a strong presence on Instagram and should be able to create reels, stories, posts, product reviews, testimonials, and promotional content that connects with the target audience.

The role requires creativity, good communication skills, confidence in front of the camera, and the ability to influence audience behavior through authentic and engaging content.

Requirements

• Strong understanding of Instagram reels, stories, posts, live sessions, and engagement features.
• Ability to create attractive and relatable short-form video content.
• Good communication and presentation skills.
• Confidence to appear in videos and speak clearly in front of the camera.
• Ability to promote products or services naturally without sounding overly scripted.
• Basic knowledge of video editing tools such as CapCut, VN Editor, or similar tools.
• Understanding of captions, hashtags, hooks, trends, and call-to-action writing.
• Ability to engage with followers and build an active online community.
• Creative mindset with awareness of current Instagram trends.
• Basic understanding of analytics such as reach, engagement, saves, shares, and profile visits.

Responsibilities

• Create engaging Instagram reels, stories, posts, and live sessions to promote company products or services.
• Represent the brand in a professional, positive, and trustworthy manner.
• Promote campaigns, offers, launches, events, and product updates on Instagram.
• Create product demonstration videos, reviews, testimonials, and awareness content.
• Write attractive captions, hooks, hashtags, and call-to-action messages.
• Collaborate with the marketing team to understand brand messaging and campaign goals.
• Engage with followers through comments, direct messages, polls, questions, and interactive stories.
• Stay updated with Instagram trends, viral formats, sounds, reels styles, and audience preferences.
• Maintain consistency in posting as per the agreed content calendar.
• Support brand awareness, audience growth, enquiry generation, and lead generation.
• Track basic performance metrics such as views, reach, likes, comments, shares, saves, and profile visits.
• Participate in brand shoots, promotional videos, testimonials, and event coverage when required.
• Build trust with the audience through honest, relatable, and meaningful content.
• Coordinate with other influencers, creators, and brand partners when needed.

Preferred Qualification

Active Instagram profile with consistent content posting. Good number of followers and engagement will be preferred. Experience in promoting brands, products, services, events, or campaigns. Ability to create reels and stories independently. Comfortable speaking in Hindi, English, or regional language based on the target audience. Prior experience in local business promotion, e-commerce promotion, education, technology, lifestyle, fashion, food, travel, or finance content will be an advantage.

Notes

• Preferred Tools
• Instagram
• Canva
• CapCut
• VN Editor
• Meta Business Suite
• InShot
• Google Sheets
• Basic AI tools for captions and content ideas