Opening Summary

We are seeking a Social Media Graphics Designer to join our marketing team. The ideal candidate will be responsible for designing visually compelling and on-brand graphics to enhance our social media presence. This role requires a creative thinker who can transform ideas into engaging visuals, ensuring that our brand stands out across various social media platforms such as Instagram, LinkedIn, Facebook, Twitter, and YouTube.

Requirements

• Proven experience as a Social Media Graphics Designer or similar role.
• Proficiency in design tools such as Adobe Photoshop, Illustrator, Canva, Figma, or Adobe After Effects.
• Strong understanding of social media platforms (Instagram, LinkedIn, Facebook, Twitter, TikTok, YouTube) and their visual content requirements.
• Creative mindset with the ability to transform abstract concepts into engaging visuals.
• Knowledge of video editing or motion graphics is a plus.
• Excellent time management skills and the ability to meet tight deadlines.
• Strong communication skills to collaborate effectively with team members.

Responsibilities

• Design and create high-quality graphics, illustrations, and social media assets that align with the brand's identity.
• Develop static posts, carousels, infographics, GIFs, memes, video thumbnails, and animated graphics to boost engagement.
• Collaborate with the marketing and content teams to conceptualize creative ideas for social media campaigns and promotional content.
• Ensure consistency in visual design across all social media channels, adhering to brand guidelines.
• Stay updated on current design trends, social media best practices, and platform-specific requirements to ensure content remains fresh and relevant.
• Edit and repurpose existing content to suit different platforms.
• Create templates and toolkits for recurring content themes to streamline the creative process.
• Manage and organize a content library for social media graphics.

Preferred Qualification

Familiarity with brand storytelling and content marketing strategies. Understanding of social media analytics to track performance and optimize future content. Ability to adapt graphics for different audiences and markets. Experience in photography or videography is a bonus.

Notes

• Creativity: Ability to think outside the box and bring fresh ideas to the table.
• Attention to Detail: Ensure all designs are pixel-perfect and brand-compliant.
• Adaptability: Willingness to experiment with new ideas and adapt to evolving social media trends.
• Collaboration: Strong team player who can work with cross-functional teams to achieve goals.