Opening Summary

The Digital Marketer are the key person in charge of executing the company digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms. The Digital Marketer works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.

Requirements

• A Bachelor/Master degree in Marketing, Business, Communications or other related fields
• Proven working experience as a as Digital Marketer or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Ad-words and email campaigns and SEO/SEM
• Good understanding of SEO, PPC, marketing databases, email and social media marketing
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, Omniture , WebTrends etc.)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Good Knowledge of HTML5, CSS5, JAVASCRIPT and Responsive Web-design
• Content and creative writing skills.
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Responsibilities

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter, Facebook, YouTube etc.)
• Launching optimized online advertisements to increase company and brand awareness
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company owned media including websites, mobile apps, and email/CRM software
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Be actively involved in SEO efforts (keyword, image optimization etc.) and manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors